Work

Restoring Credibility to Retail Pricing

Year: 1991

Type: article

Authors: Gwen Ortmeyer, John A. Quelch, Walter J. Salmon

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1543597367

FWCI: 2.593

Cites:

Cited by: 79

Related to: 10