Work

Do affluent customers care when luxury brands go mass?

Year: 2014

Type: article

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-03-2013-0124

Authors: Wan Yang, Anna S. Mattila

Institutions: University of South Florida, Pennsylvania State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1543597431

FWCI: 17.06

Cites: 81

Cited by: 88

Related to: 10