Work

Marketing Management: A Strategic, Decision-Making Approach

Year: 2001

Type: book

Authors: John Mullins, Orville C. Walker

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1544032685

FWCI: 2.705

Cites:

Cited by: 242

Related to: 10