Work

Product-Placement Planning

Year: 2006

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1300/j046v18n04_03

Author: Ignacio Redondo

Institution: Universidad Autónoma de Madrid

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1544460378

FWCI: 5.867

Cites: 44

Cited by: 18

Related to: 10