Work

Brand New Justice: The Upside of Global Branding

Year: 2003

Type: article

Source: Thammasat University Digital Collections

Author: Simón Anholt

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W1544672449

FWCI: 17.24

Cites:

Cited by: 169

Related to: 10