Work

Implementing the Marketing Concept One Employee at a Time: Pinpointing Beliefs about Customer Focus as a Lever for Organizational Renewal

Year: 1998

Type: article

Source: Journal of Market-Focused Management

DOI: 10.1023/a:1009723629624

Authors: Chris T. Allen, Edward F. McQuarrie, Terri Feldman Barr

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1544926904

FWCI: 1.591

Cites: 61

Cited by: 12

Related to: 10