Work

Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets

Year: 1987

Type: book

Source: Probus Pub. Co. eBooks

Author: Art Weinstein

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1544960125

FWCI: 1.928

Cites:

Cited by: 42

Related to: 10