Work

The Successful Marketing Plan: A Disciplined and Comprehensive Approach

Year: 1990

Type: book

Authors: Roman G. Hiebing, Scott W. Cooper

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1544997046

FWCI:

Cites:

Cited by: 29

Related to: 10