Work

Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads

Year: 2015

Type: article

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2015.1032319

Authors: Jie G. Fowler, Timothy H. Reisenwitz, Les Carlson

Institutions: Valdosta State University, University of Nebraska–Lincoln, Cleveland State University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1545033935

FWCI:

Cites: 41

Cited by: 17

Related to: 10