Work

Effects of Guerrilla Marketing on Brand Equity

Year: 2009

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.1989990

Author: Arnaud Prevot

Institution: Blue Mountain Community College

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1545166942

Cites:

Cited by: 14

Related to: 10