Work

A Comparative Analysis of Sponsorship Objectives for U.S. Women's Sport and Traditional Sport Sponsorship

Year: 2001

Type: article

Study design: Observational Study

Source: Sport Marketing Quarterly

DOI: 10.1177/106169340101000404

Authors: Nancy L. Lough, Richard L. Irwin

Institution: University of New Mexico

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W1545284295

FWCI: 1.579

Cites: 12

Cited by: 47

Related to: 10