Work

Factors Influencing the Cell Phone Brand Loyalty of Swedish Generation Y.

Year: 2013

Type: dissertation

Source: Diva portal (Dalarna University Library)

Authors: Shehzad Ahmed, Zahra Moosavi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1545331336

Cites: 43

Cited by: 18

Related to: 10