Work

Manage marketing by the customer equity test.

Year: 1996

Type: article

Source: PubMed

Authors: R C Blattberg, J Deighton

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1545716103

FWCI: 6.22

Cites:

Cited by: 244

Related to: 10