Work

Proceedings of the 2000 conference of the American Academy of Advertising

Year: 2000

Type: book

Source: American Academy of Advertising eBooks

Author: Mary Alice Shaver

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1546654321

FWCI: 4.305

Cites:

Cited by: 66

Related to: 10