Work

How global brands travel with consumers

Year: 2010

Type: article

Source: International Marketing Review

DOI: 10.1108/02651331011076572

Authors: Anders Bengtsson, Fleura Bardhi, Meera Venkatraman

Institutions: Northeastern University, Suffolk University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1547163335

FWCI: 11.42

Cites: 72

Cited by: 98

Related to: 10