Work

Corporate Objectives in Sports Sponsorship

Year: 1987

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1987.11107030

Authors: Russell Abratt, Brian C. Clayton, Leyland F. Pitt

Institutions: University of the Witwatersrand, University of Pretoria

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1547284353

FWCI: 3.584

Cites: 5

Cited by: 184

Related to: 10