Work

Music and Marketing

Year: 2010

Type: book-chapter

DOI: 10.1093/acprof:oso/9780199230143.003.0032

Authors: Adrian C. North, David J. Hargreaves

Institutions: Heriot-Watt University, University of Roehampton

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1547307210

FWCI: 5.322

Cites: 81

Cited by: 38

Related to: 10