Work

The Moderating Effect of Switching Costs on the Relationship between Customer Satisfaction and Customer Loyalty in an Industrial Context: An Empirical Analysis

Year: 2013

Type: preprint

Source: SSRN Electronic Journal

Authors: Luís Miguel Oliveira Machado, José Pinheiro

Institution: University of Coimbra

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1547845116

Cites: 85

Cited by: 1

Related to: 10