Work

Methoden und Modelle der Marktsegmentierung

Year: 1977

Type: dissertation

Source: RWTH Publications (RWTH Aachen)

Author: Heymo Böhler

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1548142001

Cites:

Cited by: 61

Related to: 10