Work

Niche Marketing Principles

Year: 1998

Type: article

Source: Journal of Segmentation in Marketing

DOI: 10.1300/j142v02n01_02

Author: Tevfik Dalgic

Institution: University of Sheffield

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1548436215

FWCI: 3.188

Cites: 24

Cited by: 15

Related to: 10