Work

Business to Business Marketing Management: A Global Perspective

Year: 2004

Type: article

Authors: Alan Zimmerman, Jim Blythe

Institution: University of Westminster

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1548759086

FWCI: 2.474

Cites:

Cited by: 54

Related to: 10