Work

Resistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons

Year: 1987

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1987.12467802

Authors: Priscilla A. LaBarbera, Srinivas K. Reddy

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1548766211

FWCI: 5.413

Cites: 12

Cited by: 21

Related to: 10