Work

Cyclical patterns in the content of advertisements

Year: 2006

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560610637383

Author: Michael Fay

Institution: University of Otago

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1548813144

FWCI: 1.17

Cites: 46

Cited by: 11

Related to: 10