Work

Two Marketing Essays: Evolution of Attribute-Specific Preferences through Consumer Learning and the Effect of Gift Exchange on the Purchase Behavior

Year: 2013

Type: dissertation

Source: Purdue e-Pubs (Purdue University System)

Author: Ji Hong Min

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1548978835

Cites: 43

Cited by:

Related to: 10