Work

Comparison of Chinese and Indian consumers' evaluative criteria when selecting denim jeans

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/13612021011025492

Authors: Byoungho Jin, Jin Yong Park, Jay Sang Ryu

Institutions: University of North Carolina at Greensboro, Konkuk University, Oklahoma State University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1549290261

FWCI: 12.35

Cites: 52

Cited by: 68

Related to: 10