Work

Print Advertising in the Pacific Basin

Year: 1994

Type: article

Source: International Marketing Review

DOI: 10.1108/02651339410073006

Authors: Rajshekhar Javalgi, Bob D. Cutler, D. Steven White

Institution: Cleveland State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1549348677

FWCI: 2.842

Cites: 29

Cited by: 26

Related to: 10