Work

Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell

Year: 2002

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm.2002.11.1.52.1

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1549650319

FWCI: 14.79

Cites:

Cited by: 89

Related to: 10