Work

Music and Consumer Experience

Year: 2015

Type: reference-entry

Source: The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

DOI: 10.1002/9781118989463.wbeccs177

Author: John T. Lang

Institution: Occidental College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1549879730

Cites: 14

Cited by: 11

Related to: 10