Work

How Culture of Targeting Impacts the Evaluation of Products with Multilingual Packaging

Year: 2013

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20622

Authors: Mahesh Gopinath, Myron Glassman, Prashanth Nyer

Institutions: Old Dominion University, Chapman University

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1549963292

FWCI: 0.991

Cites: 75

Cited by: 19

Related to: 10