Work

Competitive reactions to market entry

Year: 2004

Type: article

Source: British Food Journal

DOI: 10.1108/00070700410558193

Author: Outi Uusitalo

Institution: University of Jyväskylä

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1550361068

FWCI: 4.961

Cites: 36

Cited by: 24

Related to: 10