Work

Examining the Role of Family Members in Family Buying Center in Adult Hungarian Population

Year: 2013

Type: article

Abstract: In our paper we examine the role of family members in family buying center. In the first part of this paper our aim is to highlight the importance of family Buying Center examinations, introduce briefly its relevance within family purchase decision making processes. In the second part of our paper we introduce our own quantitative research results oriented on family Buying Center and roles undertaken by different family members.

Source: University of Debrecen Electronic Archive (University of Debrecen)

Authors: Éva Pólya, Róbert Sándor Szűcs

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1550460247

FWCI: 0.991

Cites: 37

Cited by: 9

Related to: 10