Work

Is marketing becoming a dirty word? A longitudinal study of public perceptions of marketing

Year: 2009

Type: preprint

Source: RePEc: Research Papers in Economics

Authors: Dalsace, Frédéric, Markovitch, Dmitri

Institutions: Groupement de Recherche et d'Études en Gestion d’HEC, Rensselaer Polytechnic Institute

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1550538188

Cites: 51

Cited by: 8

Related to: 10