Work

Young adults’ responses to product placement in movies and television shows

Year: 2011

Type: article

Study design: Observational Study

Source: International Journal of Advertising

DOI: 10.2501/ija-30-3-479-507

Authors: Taejun (David) Lee, Yongjun Sung, Sejung Marina Choi

Institutions: Bradley University, The University of Texas at Austin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1550663109

FWCI: 8.349

Cites: 53

Cited by: 37

Related to: 10