Work

Marketing: The One Semester Introduction

Year: 1998

Type: book

Source: University of Huddersfield Repository (University of Huddersfield)

Authors: Paul Reynolds, Geoffrey A. Lancaster

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1550694910

FWCI:

Cites:

Cited by: 17

Related to: 10