Work

Marketing and consumerism

Year: 2006

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560610637284

Author: Andrew V. Abela

Institution: Catholic University of America

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1550706785

FWCI: 12.91

Cites: 90

Cited by: 85

Related to: 10