Work

Strategic branding roadmap for SMEs operating in business‐to‐business sector

Year: 2012

Type: article

Source: Journal of Research in Marketing and Entrepreneurship

DOI: 10.1108/14715201211271384

Authors: Dilip Roy, Saikat Banerjee

Institutions: University of Burdwan, Indian Institute of Foreign Trade

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1550964383

FWCI: 2.736

Cites: 107

Cited by: 21

Related to: 10