Work

Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names

Year: 2015

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.1530

Authors: Yao Qin, Na Wen, Wenyu Dou

Institutions: Macau University of Science and Technology, City University of Hong Kong

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1551148645

FWCI: 4.969

Cites: 23

Cited by: 14

Related to: 10