Work

Effects of Celebrity Endorsers’ Attractiveness and Expertise on Brand Recall of Transformational and Informational Products

Year: 2011

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-6854-8_29

Authors: Tobias Langner, Martin Eisend

Institutions: University of Wuppertal, European University Viadrina

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1551218808

FWCI:

Cites: 37

Cited by: 15

Related to: 10