Work

The Effect of Experiential Marketing on the Brand Equity of Low-Priced Cosmetics Brands

Year: 2010

Type: article

Study design: Observational Study

Source: The Korean Society of Costume

Authors: Jeoung-Min Lee, JinSook Hwang

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W155140574

FWCI:

Cites:

Cited by: 10

Related to: 10