Work

‘Buy buy Miss American Pie’

Year: 2015

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593115607943

Author: Michael Saren

Institution: University of Leicester

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1551472529

FWCI: 1.286

Cites: 17

Cited by: 12

Related to: 10