Work

The Science of the Brands: Alchemy, Advertising and Accountancy

Year: 2003

Type: article

Source: International Journal of Market Research

DOI: 10.1177/147078530304500206

Author: Anthony Tasgal

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1551516944

FWCI:

Cites: 17

Cited by: 8

Related to: 10