Work

Brands as masks: public secrecy and the counterfeit in C ôte d ' I voire

Year: 2013

Type: article

Source: Journal of the Royal Anthropological Institute

DOI: 10.1111/1467-9655.12007

Author: Sasha Newell

Institution: North Carolina State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1552151165

FWCI: 9.887

Cites: 49

Cited by: 50

Related to: 10