Work

Consumer resistance and anti‐consumption

Year: 2011

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090561111167423

Authors: Renaud Garcia‐Bardidia, Jean‐Philippe Nau, Eric Rémy

Institutions: Centre Européen de Recherche en Economie Financière et Gestion des Entreprises, Université Nancy-II, Normandie Innovation Marché Entreprise Consommation, Université de Rouen Normandie

Language: English

Topic: Copyright and Intellectual Property

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W1552308618

FWCI: 4.628

Cites: 34

Cited by: 39

Related to: 10