Work

Sales Promotion Management

Year: 1982

Type: book

Authors: Don E. Schultz, William A. Robinson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1552332209

FWCI: 7.536

Cites:

Cited by: 40

Related to: 10