Work

Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior

Year: 1987

Type: article

Author: Art Weinstein

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1552338833

FWCI:

Cites:

Cited by: 86

Related to: 10