Work

Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products

Year: 2011

Type: preprint

Study design: Observational Study

Source: RePEc: Research Papers in Economics

Authors: Han-Chiang Ho, Alberto Maydeu Olivares, Fabrizio Césaroni, Nora Rita Lado Couste

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1552993303

Cites: 95

Cited by: 2

Related to: 10