Work

Explaining and predicting competitive reaction: A marketing signaling approach

Year: 1988

Type: dissertation

Study design: Observational Study

Source: Scholarly Commons (University of Pennsylvania)

Author: Oliver P. Heil

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1553275546

Cites:

Cited by: 15

Related to: 10