Work

Marketing: An introductory text

Year: 1992

Type: article

Source: Long Range Planning

DOI: 10.1016/0024-6301(92)90226-r

Author: Donahue, Kim

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1553299993

FWCI: 8.467

Cites:

Cited by: 104

Related to: 10