Work

Information search and efficiency of consumer choices of new cars

Year: 1995

Type: article

Source: International Marketing Review

DOI: 10.1108/02651339510102958

Authors: Paul Chao, Pola B. Gupta

Institution: University of Northern Iowa

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1553342732

FWCI: 2.696

Cites: 46

Cited by: 60

Related to: 10