Work

Marketing Research Process

Year: 2004

Type: reference-entry

Source: Dictionary of Marketing Communications

DOI: 10.4135/9781452229669.n2049

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1553351397

Cites:

Cited by: 88

Related to: 10